Source Post
"I curate 847 pet toys a month. Only 12 make the cut. Here is the system behind it."
Every month, we receive 847 toy submissions from manufacturers worldwide. After 3 rounds of elimination, only 12 survive. The process: safety testing, real-dog engagement scoring, and retail viability analysis...
Short-Form Text
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3 posts
X Thread
The 847-to-12 curation thread
Break the 3-round system into a thread. Hook with the number, reveal one round per tweet.
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3 posts
X Standalone
3 standalone hot takes
"Most pet stores stock toys dogs hate." / "847 toys. 12 winners." / "The safety test nobody runs."
💼
1 doc
LinkedIn Carousel
Infographic: The 3-Round System
Visual breakdown of the curation funnel. 847 in, 12 out. Each round as a visual filter.
💬
1 asset
DM Resource
"The 12" - monthly picks PDF
Gated PDF sent via DM. "Comment PICKS and I will send you the 12 winners this month."
Visual Content
📷
8 slides
IG Carousel
847 Toys. 12 Winners.
Full carousel walking through the curation process. Dark/light alternating slides. CTA to link in bio.
🎬
3 frames
IG Stories
Behind-the-scenes curation
Story 1: pile of 847 toys. Story 2: safety testing in action. Story 3: "The 12" reveal with poll sticker.
🎦
1 reel
IG Reel Concept
60-sec "From 847 to 12"
Timelapse of toy pile shrinking. Counter overlay. Dramatic music. End on the final 12 lined up.
📊
1 post
LinkedIn Data Post
"31% higher margins" story
Results-focused post. Lead with the stat, reveal the system, soft CTA to learn the framework.
Long-Form
✉
1 section
Email Newsletter
Weekly curation insights
Feature story in the weekly email. "This month's 12" with link to full report for subscribers.
📝
1 article
Blog Post / SEO
"How to Curate Pet Toys: The 3-Round System"
2,000-word SEO article targeting "pet toy curation" and "pet store inventory management." Evergreen traffic.
📧
3 emails
Email Sequence
Nurture sequence from DM opt-in
Email 1: deliver the PDF. Email 2: "Why most stores get toys wrong." Email 3: subscription CTA.
🎧
1 episode
Podcast Talking Points
Guest pitch: "The 847-to-12 story"
Prepared talking points for podcast appearances. The curation story is inherently surprising and repeatable.