PetJoy Curation
The PetJoy Curation Process
How 847 submissions become 12 winners every month
847
Submitted
1
Manufacturer Submissions
Open call for toy submissions from verified manufacturers worldwide
847 toys submitted
2
Round 1: Safety Testing
Materials, durability, toxicity, and choking hazard screening
400 pass
3
Round 2: Engagement Testing
Live testing with 50+ dogs across size categories and play styles
120 pass
4
Round 3: Retail Appeal
Shelf presence, price point optimization, and margin analysis
40 pass
5
Final Selection
Panel review selects the top 12 toys that will ship this month
12 winners
6
Quality Photos + Copy
Professional product photography and retail-ready descriptions
Studio shot
7
Pack + Ship
Custom packaging with display merchandising guides included
48hr ship
8
Store Shelves
Curated selection arrives ready to sell with proven demand data
200+ stores
847
→
400
→
120
→
40
→
12 Winners
847
Reviewed Monthly
98.6%
Rejection Rate
12
Winners Monthly
200+
Stores Served
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