CEO Summary
- Content strategy engineered to fill your demo calendar with qualified B2B pet retail buyers
- 5 content pillars defined around real pet retailer pain points: dead inventory, supplier headaches, seasonal gaps
- Platform strategy: LinkedIn as primary acquisition channel, Instagram, X, and email for trust and nurture
- 200 custom hooks written specifically for the B2B pet retail space, not generic entrepreneur content
- Content waterfall system: one post becomes 15+ pieces across all platforms
- CTA framework driving two outcomes: booked demos and free sample box requests
- Target: $40K/mo to $150K/mo through content-driven pipeline
Section 01
Content Funnel Map
Every piece of content maps to a stage in the buyer journey. This is how PetJoy turns strangers into subscribers and subscribers into advocates who refer other retailers.
Stage 1
Cold Audience
- Pet industry trend posts
- Contrarian takes on retail
- Data-driven LinkedIn carousels
- "Most pet stores..." hooks
- Founder journey stories
→
Stage 2
Warm Lead
- Behind-the-box content
- Supplier curation process
- Retailer success metrics
- Email newsletter deep dives
- Instagram product reveals
→
Stage 3
Hot Prospect
- Case study threads
- ROI breakdowns
- Unboxing walkthroughs
- Comparison content
- DM-triggered resources
→
Stage 4
Customer
- Onboarding sequences
- Monthly box previews
- Merchandising guides
- Retailer spotlight features
- Exclusive community content
→
Stage 5
Advocate
- Referral program content
- Co-created case studies
- Guest takeovers
- Testimonial spotlights
- Community ambassador posts
Section 02
Content Pillars
Five pillars that cover every angle of Michelle's authority in the pet retail B2B space. Each pillar has a primary platform, posting cadence, and 10 specific topics.
Pillar 01
Pet Retail Business Growth
Tactical content for pet store owners and managers who want to run a more profitable, systemized retail operation. Positions Michelle as the go-to voice for modern pet retail.
01 How to reduce dead inventory by 40% with smarter toy sourcing
02 Pricing strategies for pet toy margins that actually work
03 The 3 metrics every pet store owner should track weekly
04 Why most pet stores lose money on their toy aisle (and how to fix it)
05 Seasonal inventory planning for Q4 pet toy sales
06 How to train staff to upsell toys without being pushy
07 The hidden cost of sourcing pet toys from 12 different suppliers
08 Building a toy display that sells itself: merchandising 101
09 What independent pet stores can learn from the DTC pet brands
10 How to compete with Amazon on pet toys (hint: curation wins)
Pillar 02
Behind the Box
The curation story. Shows the process of selecting, testing, and packaging each monthly box. Builds trust through transparency and gives buyers confidence in the quality of what they are stocking.
01 How we test 200+ toys to pick the 12 that make the cut
02 Meet the suppliers: small-batch pet toy makers we work with
03 The durability test every PetJoy toy must pass
04 What happens when a toy fails our quality check
05 How we source eco-friendly pet toys at wholesale margins
06 The packing process: from warehouse to your store shelf
07 Sneak peek: next month's box theme and why we chose it
08 A day in the PetJoy warehouse during packing week
09 Why we reject 90% of the toys we review
10 The feedback loop: how retailer data shapes next month's box
Pillar 03
Pet Industry Trends
Market data, emerging trends, and analysis that pet business owners need to stay ahead. Positions Michelle as someone who sees around corners in the pet retail space.
01 The pet industry will hit $368B by 2030. Here is what that means for retailers.
02 Why interactive pet toys are outselling plush 3:1 this year
03 The rise of eco-conscious pet parents and what stores must stock
04 How subscription models are reshaping pet retail margins
05 5 pet toy categories that are growing 20%+ YoY
06 What vet clinics adding retail sections means for the industry
07 The TikTok effect: how viral pet content drives in-store demand
08 Independent pet stores are growing. Here is why the data surprises people.
09 Pet humanization trends and their impact on toy purchasing
10 2026 pet retail predictions every store owner should read
Pillar 04
Retailer Success Stories
Real results from PetJoy subscribers. Case studies, before/after metrics, and the stories behind the stores that are winning with curated inventory.
01 How a 600 sq ft pet shop increased toy revenue 67% in 4 months
02 The vet clinic that added $4K/mo by stocking our curated toys
03 From 15 suppliers to 1 box: how one owner got 12 hours/month back
04 A pet bakery added a toy section. Here is what happened.
05 How a grooming salon uses PetJoy toys as checkout impulse buys
06 The store that doubled its toy sell-through rate in 60 days
07 Why this 3-location pet chain switched from distributors to PetJoy
08 Retailer Q&A: "The box basically runs my toy section for me"
09 Before and after: a pet store's toy display transformation
10 How a rural pet store competes with big box on toy selection
Pillar 05
Michelle's Founder Journey
Personal brand content that builds trust and humanizes the PetJoy brand. The behind-the-scenes of building a B2B pet subscription business from zero to $40K/mo and the road to $150K.
01 I left my job to sell pet toys to pet stores. Here is year one.
02 The first 10 subscribers: how I got them with zero ad spend
03 What running a B2B subscription box actually looks like at $40K/mo
04 The mistake that almost killed PetJoy in month 3
05 My monthly CEO dashboard: the 5 numbers I check every morning
06 How I built a 200-subscriber base without a sales team
07 The hardest part of B2B nobody talks about: churn management
08 Why I chose subscription over wholesale (and what I would change)
09 What $40K/mo in B2B SaaS-style revenue looks like for a physical product
10 My plan to go from 200 to 500 subscribers by year end
Section 03
Platform Strategy
Four platforms, each with a distinct role in the PetJoy content ecosystem. LinkedIn drives acquisition. Instagram builds trust. X creates conversations. Email converts.
Primary Acquisition Channel
Frequency
5 posts per week (Mon-Fri)
Best Times
Tue-Thu 7:30am, 12pm, 5:30pm ET
Strategy
Lead with data and business insights. Target pet store owners, vet clinic managers, pet industry operators. Every post ends with a conversation starter or soft CTA.
Trust + Visual Proof
Frequency
3 feed posts/week + daily Stories
Best Times
Tue, Wed, Fri 11am-1pm ET
Strategy
Show the product, the process, and the results. Carousels for education, Reels for behind-the-scenes, Stories for daily engagement and polls.
X (Twitter)
Conversation + Reach
Frequency
2 posts per day + 1 thread/week
Best Times
8am, 12pm, 6pm ET daily
Strategy
Short, punchy takes on pet retail. Reply to pet industry conversations. Weekly threads that break down one business concept in depth.
Email Newsletter
Nurture + Convert
Frequency
Weekly (Thursday mornings)
Format
"The PetJoy Pulse" - 1 trend, 1 tactic, 1 product spotlight, 1 CTA
Strategy
Deepest content of the week. Exclusives that do not appear on social. Builds the relationship that converts warm leads to demo bookings.
Section 04
Content Waterfall
One LinkedIn post becomes 15+ pieces of content across all platforms. This is how you create a week of content from a single idea.
Source: 1 LinkedIn Post
"I curate 847 pet toys a month. Here are the 12 that actually sell."
↓
LinkedIn Carousel
12 slides, one toy per slide with the "why it sells" breakdown
Instagram Reel
60s video showing the physical curation process on a table
Instagram Carousel
Top 5 picks from the 12, designed for saves and shares
X Thread
7-tweet thread: "The curation framework I use to pick winners"
X Single Tweet
Hook only: the stat (847 reviewed, 12 picked) with a link to the thread
Email Section
Featured in "The PetJoy Pulse" as the main tactic of the week
Instagram Story (Poll)
"How many toys do you think we review per month? A) 100 B) 500 C) 847"
Instagram Story (Reveal)
Follow-up to the poll: showing the 847 number and linking to the post
LinkedIn Carousel
"How We Pick 12 Toys From 847" visual storytelling carousel
Blog Post / SEO
Long-form version: "How We Pick 12 Toys From 847 Each Month"
DM Resource
PDF of the 12 picks sent to warm leads who engage
Section 05
CTA Strategy
Every call-to-action is mapped by platform and content type. Two core CTAs power the entire funnel.
Primary CTA
Book a Demo Call
For hot prospects ready to see the product and pricing. Used on LinkedIn posts, email CTAs, and as the destination for all high-intent content. Direct link to Calendly or booking page.
Secondary CTA
Get a Free Sample Box
For warm leads not ready to commit. Low-friction entry point. They receive a curated sample box, experience the product quality firsthand, then get a follow-up sequence to book a call.
CTA by Platform and Content Type
| Platform | Content Type | CTA |
|---|---|---|
| Business growth posts | Book a demo call | |
| Industry trend posts | Follow for more insights | |
| Case study posts | Book a demo call | |
| Founder journey posts | Connect / follow | |
| Product carousels | Get a free sample box (link in bio) | |
| Behind-the-scenes Reels | DM "BOX" for details | |
| Stories | Swipe up / link sticker to demo | |
| X | Threads | Book a demo (reply or DM) |
| X | Single tweets | Retweet / bookmark |
| Newsletter | Book a demo call (button) | |
| Nurture sequence | Get a free sample box |
Section 06
200 Custom Hooks
Every hook is written specifically for PetJoy and the pet retail B2B space. Organized by pillar and platform. Copy, paste, post.
Pillar 1: Pet Retail Business Growth
40 hooks LinkedIn
001I curate 847 pet toys a month. Here are the 12 that actually sell.
002Most pet store owners waste $3K/month on inventory that sits on shelves. Here is why.
003The average pet store carries 47 toy SKUs. The profitable ones carry 18. Let me explain.
004I talked to 200 pet retailers last year. Every single one had the same inventory problem.
005Your pet toy aisle is bleeding money. Here are the 5 signs.
006The highest-performing pet stores I work with all do this one thing with their toy section.
007Pet store owners: you do not have a traffic problem. You have a margin problem.
008The pet toy that every vet clinic should be stocking right now (and most are not).
009A pet store in Ohio went from $6K to $14K/month in toy revenue. One change made the difference.
010Stop buying pet toys based on what you think will sell. Start buying based on what actually does.
011The #1 reason pet store toy aisles underperform has nothing to do with the toys.
012I have seen pet stores double their toy revenue without adding a single SKU. Here is the framework.
013If your pet toy turnover rate is below 4x per year, you are losing money. Here is the math.
014The hidden cost of managing 15 pet toy suppliers nobody talks about.
015A 600 sq ft pet shop is outselling a 2,000 sq ft store on toys. Here is exactly how.
X (Twitter)
016Pet store math: $3K in dead toy inventory = 1 employee's monthly pay. Which would you rather have?
017The pet stores winning in 2026 are not carrying more toys. They are carrying fewer, better ones.
018Controversial: most pet toy distributors do not care if the toys actually sell at your store.
019You do not need more foot traffic. You need a toy aisle that converts the traffic you already have.
020I asked 50 pet store owners their biggest headache. 43 said inventory management.
021The pet industry is booming. Most pet retailers are not. That gap is a sourcing problem.
0223 toys every pet store needs for summer 2026. Number 2 surprises every retailer I tell.
023Pet store owners: what if your toy aisle managed itself? That is what curation does.
024Your pet toy supplier sends you a catalog. We send you a strategy. Big difference.
025The pet store that cut its suppliers from 11 to 1 and increased toy revenue by 40%.
Instagram
026This toy costs $2.40 wholesale and sells for $14.99. That is the margin you should be chasing.
027We just packed 200 boxes for pet retailers across 38 states. Here is what is inside this month.
028POV: you are a pet store owner and your toy section runs itself.
029The toy display layout that increased one store's impulse buys by 55%.
030Before PetJoy vs. after PetJoy. Same store. Same shelf space. Different revenue.
Email Newsletter
031Subject: The $3K/month mistake most pet stores are making right now
032Subject: We tracked 50 pet stores' toy sales for 6 months. Here is the data.
033Subject: Your Q4 pet toy strategy starts now (here is the plan)
034Subject: One metric that predicts pet store toy revenue with 90% accuracy
035Subject: The toy aisle audit checklist we use with every new subscriber
036Subject: 3 pet toy pricing mistakes that are costing you margin
037Subject: How one pet store owner 2x'd toy revenue without a single ad
038Subject: Your competitors are stocking this toy. You should be too.
039Subject: The 5-minute toy aisle assessment that changes everything
040Subject: Pet store owners, your margin problem has a simple fix
Pillar 2: Behind the Box
40 hooks LinkedIn
041We rejected 188 pet toys last month. Here is the one quality test that eliminated most of them.
042A toy maker in Vermont sent us a sample. 14 days later it was in 200 stores. Here is the story.
043Our curation team spent 40 hours this week so your staff does not have to spend 4.
044Every PetJoy box goes through 7 quality gates before it ships. Here is each one.
045The conversation I had with a supplier that changed how we source eco-friendly pet toys.
046Most toy distributors pick products from a catalog. We pick them from a testing lab. Here is the difference.
047We have shipped 2,400+ curated boxes. Not once has a retailer returned one. Here is why.
048How we choose the monthly theme and why it matters more than you think for sell-through.
049A peek inside our product testing room. 300 toys on the wall. Only 12 make the cut.
050Our newest supplier is a husband-and-wife team who make pet toys from recycled ocean plastic.
Instagram
051847 toys reviewed. 12 selected. Here is what made the cut this month.
052Watch us unbox, test, and reject 8 toys in 60 seconds.
053This toy survived a 90-lb pit bull for 3 weeks. It is in the box.
054Our warehouse on packing day is organized chaos. Here is 30 seconds of it.
055The squeaker test. The stretch test. The chew test. Every PetJoy toy passes all three.
056Sneak peek: next month's box has something we have never included before.
057From a small workshop in Portland to 200 pet store shelves. This is how a toy gets into PetJoy.
058We source from 23 toy makers across 6 countries. Here is how we find them.
059Behind the scenes: the spreadsheet that tracks every toy's sell-through rate across all our retailers.
060This month's reject pile. Good toys, but not PetJoy-level. Here is the difference.
X (Twitter)
061We rejected a toy today that looked amazing on camera but fell apart in 2 days. That is why curation matters.
062Pet toy fact: 60% of the toys in a typical pet store catalog have never been tested with real dogs.
063The best toys come from the smallest makers. We just found one in rural Wisconsin.
064Our rejection rate is 90%. That is not a bug. That is the product.
065A retailer asked why we only include 12 toys per box. Because 12 is the number that actually sells through.
066We track how fast each toy sells at each store. The data drives the next box.
067The toy that flopped in January is now our best seller. What changed: the display instructions we added.
068Most pet toy companies sell you volume. We sell you velocity.
069Asked our top retailer what she loves most about the box. Her answer: "I stopped thinking about toys."
070Today we are packing box #2,401. Each one is curated like it is the first.
Email Newsletter
071Subject: Why we rejected 188 toys to find your 12 this month
072Subject: Meet the maker behind your best-selling toy this quarter
073Subject: The 7 quality gates every PetJoy toy must pass
074Subject: We changed something in the box this month (you will want to know)
075Subject: How sell-through data from your store shapes next month's box
076Subject: The sourcing trip that changed our entire eco-toy strategy
077Subject: A toy maker's story that will make you proud of what you stock
078Subject: Your sneak peek at next month's box theme and picks
079Subject: The durability test result that surprised even us
080Subject: From 847 to 12. Here is this month's curation story.
Pillar 3: Pet Industry Trends
40 hooks LinkedIn
081The pet industry will hit $368 billion by 2030. But most pet retailers will not benefit. Here is why.
082Interactive pet toys are outselling plush 3:1 this year. The retailers who adapted early are winning.
083Vet clinics are adding retail sections at the fastest rate in a decade. Here is what they are stocking first.
08473% of pet parents now consider sustainability when buying toys. Your shelves need to reflect that.
085The subscription economy changed SaaS. Now it is changing pet retail. Here are the numbers.
086Pet humanization is not a trend. It is a structural shift. And it changes what you should stock.
087Amazon controls 35% of online pet toy sales. Here is how independent retailers fight back.
088The 5 fastest-growing pet toy categories in 2026 (and which ones are already peaking).
089Pet spending per household hit $1,400/year. But the distribution of that spend is shifting fast.
090I just got back from SuperZoo. 3 trends that will reshape pet retail in the next 18 months.
091The TikTok-to-shelf pipeline is real. A toy goes viral and 200 store owners call their supplier the same day.
092Gen Z pet parents buy differently. Here is the data every pet retailer needs to see.
093Small-batch pet toys are having a moment. And the margins are 2x better than mass-market.
094The pet store of 2028 will look nothing like today. Here are the 5 shifts already underway.
095Multi-pet households are the fastest-growing segment. Your toy assortment needs to change.
X (Twitter)
096Pet industry is $368B and growing. Most of that growth is going to brands who curate, not distribute.
097The best pet stores I visit all have one thing in common: fewer SKUs, higher sell-through.
098Hot take: the pet toy catalog model is dead. Curation is what wins now.
099Every vet clinic I talk to wants to add a retail section. They just do not know what to stock.
100Eco-friendly pet toys grew 40% YoY. If your store does not carry them, you are losing a customer segment.
101The pet stores growing fastest right now are not the biggest. They are the most curated.
102Data point: pet owners who buy toys in-store spend 2.3x more per visit than online shoppers.
103The "premiumization" of pet toys is not slowing down. It is accelerating.
104Independent pet stores are outgrowing big box on toy revenue. The reason: curation over volume.
105If you are a pet retailer still sourcing toys the way you did in 2020, you are already behind.
Instagram
106This eco-friendly chew toy is made from 100% recycled material. And it outsells the plastic version 2:1.
107The pet toy trends for 2026 in 60 seconds. Swipe to see what your store should be stocking.
108Interactive. Sustainable. Durable. The three words driving pet toy sales in 2026.
109This toy went viral on TikTok and sold out at every store that carried it. We have it in next month's box.
110The pet industry just hit a milestone. Here is what it means for your store (carousel).
Email Newsletter
111Subject: The $368B number every pet retailer should know
112Subject: 3 pet toy trends that will define the second half of 2026
113Subject: Why vet clinics are becoming your biggest competitors (and partners)
114Subject: The sustainability shift in pet toys is not optional anymore
115Subject: What I learned at SuperZoo that changes everything for Q4
116Subject: Gen Z is buying pet toys differently. Your store needs to adapt.
117Subject: The data behind the pet toy categories growing 20%+ this year
118Subject: Amazon owns 35% of online pet toy sales. Here is your moat.
119Subject: Multi-pet households are reshaping the toy aisle. Here is the data.
120Subject: The pet retail predictions for 2027 you need to start planning for now
Pillar 4: Retailer Success Stories
40 hooks LinkedIn
121A pet store in Austin signed up for PetJoy 4 months ago. Their toy revenue is up 67%. Here is the breakdown.
122A vet clinic added a small toy display near checkout. It now generates $4K/month in passive revenue.
123She was managing 15 suppliers. Now she manages one box. And her toy revenue doubled.
124A grooming salon owner started selling PetJoy toys at checkout. 8 months later, toys are 22% of her revenue.
125"I used to spend 12 hours a month sourcing toys. Now I spend zero." A PetJoy subscriber's story.
126A 3-location pet chain switched from a national distributor to PetJoy. Their per-store toy revenue is up $3,200/month.
127A pet bakery added toys to their product mix. 6 months in, toys are their highest-margin category.
128She opened her pet store 18 months ago. PetJoy handles her entire toy strategy. She focuses on everything else.
129A rural pet store in Montana competes with the big box chain 10 miles away. They win on toy selection. Here is how.
130Before PetJoy: $4,800/month in toy sales. After PetJoy: $11,200/month. Same store, same foot traffic.
131The subscriber who told us: "PetJoy is not a toy supplier. It is a toy strategy department."
132A doggy daycare started stocking our boxes in their lobby. Parents buy a toy every pickup. Revenue up $2K/month.
133A pet store owner called me crying. She had been drowning in supplier calls. Now she just opens a box.
134We tracked a subscriber's toy sell-through rate for 12 months. It went from 2.1x to 5.8x. Here is the data.
135A pet resort added our curated toys to their retail corner. Best ROI per square foot in their entire facility.
X (Twitter)
136Pet store owner went from 15 suppliers to 1 box. Saved 12 hours/month. Increased revenue 40%. That is the product.
137A vet clinic signed up for PetJoy "just to try it." 6 months later they upgraded to double boxes.
138Got a message from a subscriber: "My toy aisle is the reason people drive past PetSmart to get to us."
139A pet store with 400 sq ft of retail space is doing $8K/month in toy sales. Curation over square footage.
140New subscriber in her second month. She already DM'd asking if she can get two boxes instead of one.
141The groomer who added a toy shelf near her dryers now sells 15 toys a day at checkout. Zero effort.
142A subscriber emailed us: "My customers now ask what is new in the PetJoy section every month."
143Two stores on the same block. One uses PetJoy. One does not. The difference in toy revenue is 3x.
144Our longest subscriber has been with us since month 1. She renews every time without us asking.
145A pet store owner's review: "I stopped worrying about toys and started growing everything else."
Instagram
146Before and after: this pet store's toy shelf transformation after 3 months with PetJoy.
147This vet clinic went from "we do not sell toys" to "$4K/month in toy revenue." Here is the display.
148Day 1 vs. Day 90 of a PetJoy subscription. Swipe to see the difference in the toy section.
149Meet Sarah. She runs a pet store in Portland. She has not sourced a single toy herself in 8 months.
150The unboxing moment at a pet store in Denver. Watch the owner's face when she sees the sell-through predictions.
Email Newsletter
151Subject: How a 600 sq ft pet shop hit $14K/month in toy sales
152Subject: This subscriber's toy sell-through rate went from 2x to 5.8x in 12 months
153Subject: "I stopped worrying about toys and started growing everything else"
154Subject: The vet clinic that found $4K/month in revenue they did not know existed
155Subject: How a grooming salon turned checkout into a profit center with PetJoy
156Subject: 15 suppliers to 1 box. One owner's story of getting her time back.
157Subject: The rural pet store competing with big box on toy curation alone
158Subject: A 3-location chain switched to PetJoy. Here are the numbers after 6 months.
159Subject: "My customers ask what is new in the PetJoy section every month"
160Subject: The pet bakery that found its highest-margin product was not baked goods
Pillar 5: Michelle's Founder Journey
40 hooks LinkedIn
161I left a corporate job to sell curated pet toys to pet stores. Year one was brutal. Year two changed everything.
162The first PetJoy subscriber paid me $199. I hand-delivered the box. Now we ship 200/month.
163Nobody told me B2B subscription was the hardest business model in pet retail. I found out the hard way.
164At $10K/month I almost quit. At $40K/month I see the path to $150K. Here is what changed.
165I built PetJoy without investors, without a sales team, and without paid ads. Here is the playbook.
166The mistake that almost killed PetJoy: I tried to include too many toys per box. Less is more.
167My morning dashboard has 5 numbers. If any one is off, I stop everything. Here is what I track.
168I have been rejected by 847 retailers. 200 said yes. The difference was not the pitch. It was the product.
169Running a physical product B2B company is nothing like what business Twitter says it is. Here is the reality.
170The hardest decision I made this year: turning down a bulk wholesale offer to protect our curation model.
171Last month I hand-wrote a note to every subscriber. It took 6 hours. It was the best marketing ROI I have ever seen.
172I talk to 10 pet store owners a week. Not to sell. To listen. Here is what I have learned.
173From 0 to 200 subscribers without a single cold call. Content did the work. Here is exactly how.
174My plan to take PetJoy from $40K to $150K/month. I am sharing the entire roadmap publicly.
175The three hires that will take PetJoy to the next level (and the one I am making this quarter).
X (Twitter)
176Year 1 of PetJoy: $120K revenue, 47 subscribers, 1 employee (me). Year 2: $480K, 200 subscribers, 3 team members.
177Building a B2B subscription box taught me that churn is the only metric that matters.
178Unpopular opinion: B2B physical product businesses have better margins than most SaaS companies.
179I stopped chasing new subscribers and focused on making existing ones impossible to cancel. Revenue went up.
180The best business advice I got: "If you try to please everyone's toy selection, you will curate for no one."
181I bootstrap. I curate pet toys. I ship boxes. It is not glamorous. But $40K/month feels pretty good.
182Every founder has a "almost quit" moment. Mine was when 8 subscribers canceled in one week. Here is what I did.
183People ask me why I do not just do B2C pet boxes. The answer: B2B lifetime value is 6x higher.
184I spent $0 on ads in 2025. PetJoy grew 280%. Content is the product marketing.
185The loneliest part of building PetJoy: nobody in my friend group understands B2B pet retail. So I post here.
Instagram
186Day in the life: running a B2B pet toy subscription from my home office, warehouse, and car.
187My desk at 6am vs. 6pm on packing week. This is what building PetJoy looks like.
188The first PetJoy box ever shipped vs. what we ship now. The glow-up is real.
189Celebrating 200 subscribers today. Here is every milestone from 1 to 200 and what I learned at each.
1903 things I wish someone told me before starting a B2B subscription box.
Email Newsletter
191Subject: I left my job to sell pet toys to pet stores. Here is what happened.
192Subject: The month I almost shut PetJoy down (and the one decision that saved it)
193Subject: My $40K/month CEO dashboard. Here are the 5 numbers I watch.
194Subject: The roadmap from $40K to $150K/month. I am sharing it with you first.
195Subject: 200 subscribers, zero sales team. Here is the content strategy that built PetJoy.
196Subject: Why I turned down a wholesale deal to protect PetJoy's curation model
197Subject: The 3 lessons from year one that shaped everything about year two
198Subject: What B2B pet retail taught me about building a real business
199Subject: I hand-wrote notes to 200 subscribers. Here is what happened next.
200Subject: From 0 to $40K/month with no ads, no investors, and no sales team. The full story.