01 / 08
PetJoy
847
toys tested.
12 winners.
Swipe to see how we find them →
02 / 08
PetJoy
The Volume
Every month, we receive
847 toy submissions
From manufacturers, indie designers, and wholesale distributors around the world. Most never make it past the first filter.
03 / 08
PetJoy
1
Round 1: Safety
Toxic materials? Gone.
Small parts that detach? Gone.
Choking hazards? Gone.
~400 eliminated here.
04 / 08
PetJoy
2
Round 2:
The Engagement Test
Real dogs. Real reactions.
If a toy does not hold attention for 10+ minutes across 5 different breeds, it is out.
~300 more eliminated.
05 / 08
PetJoy
3
Round 3:
Retail Appeal
Will it sell on a shelf?
Packaging, price point, margin potential, and visual merchandising score.
~135 more eliminated.
06 / 08
PetJoy
The Final 12
Safe. Engaging. Profitable.
Each one has survived 3 rounds of elimination and earned its place in the monthly curation box.
07 / 08
PetJoy
The Result
31%
higher toy margins
for partner stores
Because curated inventory outperforms guesswork. Every single time.
08 / 08
PetJoy
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top 12?
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