02 / 08
PetJoy
1
Mistake #1
Buying from the trade show floor
You see it, you touch it, you order 200 units. No data. No testing. Just vibes. This is how dead inventory is born.
03 / 08
PetJoy
2
Mistake #2
Stocking toys dogs ignore
A toy that looks cute on Instagram but bores a Golden Retriever in 30 seconds is a shelf-warmer. Engagement testing is non-negotiable.
04 / 08
PetJoy
3
Mistake #3
Ignoring safety certifications
One recalled product can cost you your reputation and your store. Yet most owners never check beyond the manufacturer's word.
05 / 08
PetJoy
4
Mistake #4
Ordering too deep, too early
500 units of an untested SKU is not confidence. It is gambling. Start with 50. Prove demand. Then scale.
06 / 08
PetJoy
5
Mistake #5
Treating all toys as equal margin
Premium curated toys carry 45-60% margins. Commodity toys carry 20-30%. Your product mix is your profit lever.
07 / 08
PetJoy
The fix:
data-driven curation
Replace gut decisions with a 3-round testing process. Safety. Engagement. Retail viability. Only stock winners.