01 / 08
PetJoy
Framework
3 signals.
Zero dead
inventory.
The framework we use to pick every single product →
02 / 08
PetJoy
Most product decisions
are based on one thing:
"I think it will sell."
Gut feeling is not a strategy.
Here is what we use instead.
03 / 08
PetJoy
1
Engagement Signal
Does the animal actually want it?
+ 10+ minutes sustained play across 5 breeds
+ Repeat engagement on Day 2 and Day 7
+ Owner-reported excitement score above 7/10
If the dog ignores it, nothing else matters.
04 / 08
PetJoy
2
Safety Signal
Can you sell it with zero liability risk?
+ Non-toxic materials certification
+ No detachable small parts under 3cm
+ Stress-tested at 3x expected force
+ Manufacturer liability insurance verified
One recall destroys years of trust.
05 / 08
PetJoy
3
Margin Signal
Will this actually make you money?
+ Minimum 45% retail margin at MSRP
+ Visual merchandising score above 8/10
+ Price point fits the $15-35 sweet spot
+ Repeat purchase potential within 90 days
Engaging and safe is not enough. It must be profitable.
06 / 08
PetJoy
All 3 signals must pass.
1
Engagement
Dogs love it
Miss one = does not make the cut. Period.
07 / 08
PetJoy
The Result
Stores using the
3-signal framework see:
31% higher toy margins
67% less dead inventory
4.2x faster inventory turnover
08 / 08
PetJoy
Get the 3-signal
scorecard free.
The exact rubric we use to evaluate every product. Yours to apply today.
Link in bio