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Delivery Training

Deck 6 of 9

Conversion Assets

Landing page copy, workshop script, and sales deck. The final core delivery.

Day 60. The foundation is complete.
Deliverables

What Gets Delivered

Landing Page CopyFull page copy with hero, value proposition, social proof, pricing, FAQ, and CTA. Ready for their designer or developer.
Workshop ScriptA complete script for running a live or virtual workshop that educates and closes. A revenue event, not a webinar.
Sales DeckA presentation their team uses on every sales call. Structured to guide from problem to solution to close.
Milestone
Complete Go-to-Market System
After this delivery, the founder has everything they need to launch, sell, and scale their offer with systems. Brand. Content. Revenue engine. And now: conversion infrastructure.
Asset 1

Landing Page: Section by Section

Walk them through each section. Explain why it exists, not just what it says.

  1. Hero Section - The headline, subheadline, and primary CTA. This is the 3-second test. If they do not get it immediately, nothing else matters.
  2. Value Proposition - What makes their offer different. The "why you and not them" section.
  3. Social Proof - Testimonials, logos, numbers, case studies. Where trust is built.
  4. Pricing - Clear, transparent, no surprises. Show the value before the price.
  5. FAQ - Objection handling in disguise. Every FAQ answers a reason someone would say no.
  6. Final CTA - One clear action. Same CTA as the hero. Consistent and direct.
Asset 2

Workshop Script

A workshop is not a webinar. A webinar educates. A workshop transforms and sells.

  1. The Hook (5 min) - Why they should stay. A bold promise and a reason to believe you can deliver it.
  2. The Teaching (20 min) - Deliver genuine value. Teach a framework they can use today. Builds authority.
  3. The Bridge (5 min) - "What I just showed you is step 1. Here is the full system." Transition to offering.
  4. The Offer (10 min) - Present the paid offer as the natural next step. Not a hard sell. A logical progression.
  5. Q&A (10 min) - Handle objections live. Every question is a closing opportunity.

Tell them: "You can run this workshop once a month. Each time, you are generating leads, building authority, and closing sales in a single event. One of the highest-ROI activities in your entire business."

Asset 3

Sales Deck: Team Weapon

The sales deck is not a presentation the founder gives. It is a tool their team uses to close consistently.

  1. Problem Slide - Open with the pain. Make the prospect feel understood before you mention the solution.
  2. Solution Slide - Your unique approach. What makes this different from everything else they have tried.
  3. How It Works - Three to five steps. Simple. Clear. "Here is exactly what happens when you work with us."
  4. Results / Proof - Case studies, testimonials, numbers. Let the results do the selling.
  5. The Offer - What they get, what it costs, and the single next step to get started.
Tell them: "Every person on your team should be able to run this deck and close. Same quality, every time, for every prospect. That is how you scale sales without scaling chaos."
Real Example

PetJoy: Michelle Joy's Landing Page

Headline: "Turn One-Time Pet Store Customers Into Lifelong Subscribers"

Subheadline: "The proven subscription system that grew PetJoy to 4,000+ members with a 3% churn rate. Join the pet store owners who stopped guessing and started growing."

CTA: "Book Your Strategy Call"

Why this works: The headline is a transformation, not a description. The subheadline adds proof (4,000 members, 3% churn). The CTA is specific and low-friction. Every element has a job. Point this out when walking founders through their own landing page.

From here, it's advisory. You built their machine.
The Close

"Your Foundation Is Complete."

"[Name], take a second and look at what you have. A brand strategy. Content engine. VSL. Email sequences. Newsletter. Lead magnets. Offer stack. Landing page. Workshop script. Sales deck.

That is a complete go-to-market system. Most founders spend years piecing this together. You have it in 60 days.

From here, we shift into advisory mode. That means I am your strategic partner. We meet regularly, review what is working, optimize what is not, and keep pushing your growth forward.

You are not alone in this. I am with you for the long game."
Refinement

Feedback + Amendments

This is the final core delivery. Take extra care with feedback here because this is the last set of assets before advisory.

  1. "Which asset are you most excited to put into action first?" - Tells you what they value most.
  2. "What needs tweaking before you feel 100% confident using these?" - Get specific and actionable.
  3. Set the timeline: "I will have all refinements back within 5 days. After that, these are yours to deploy."
  4. Offer implementation support: "If you need help briefing your designer or developer on the landing page, I am happy to jump on a quick call with them."
Call Structure

60-Minute Delivery Call

60 MIN
0-5 min "Final piece" opening
5-25 min Landing page walkthrough
25-37 min Workshop script
37-45 min Sales deck
45-55 min Feedback + amendments
55-60 min Advisory transition + close
Summary

Conversion Assets Checklist

The Foundation Is Built. Now Optimize and Grow.
Your Progress

Core deliveries complete. Advisory phase begins.

FSM Training Journey
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Deck 6 of 9: Conversion Assets